Genes determine how our bodies grow and work and our better understanding of genomics has led to dramatic new breakthroughs in the fight against cancer. In the words of Dr. Stanton Gerson, Director of the University Hospitals Seidman Cancer Center & Case Comprehensive Cancer Center in Cleveland, Ohio, “The genomics revolution has shown us that every individual’s cancer is unique and different and theirs.” Researchers are unlocking the secrets inside our cells to prove there is no “average” cancer - no one-size-fits-all therapy. In this new era of precision medicine, each patient’s treatment will be uniquely tailored to his or her specific genetic and biological profile.