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Friend of the Earth


Yvon Chouinard started out with a simple idea about better rock-climbing gear and turned it into multi-million dollar sports outfitter. But his success as founder of Patagonia, Inc is not all that brings Chouinard to Cleveland Thursday. He's coming to receive the annual Inamori Ethics prize for running a business that cares as much about environmental stewardship as it does about the bottom line. Mike McIntyre chats with Patagonia's Yvon Chouinard.Yvon Chouinard, founder, Patagonia, Inc.
Pat Conway, founder, Great Lakes Brewing Company