Twinsburg’s annual Twins Days festival is more than just an opportunity to celebrate twins from all over the world, it’s also a big driver for the city’s economy.
An economic impact survey done by Kent State’sCollege of Business Administrationfound that last year’s festival brought in nearly $5.5 million dollars. Associate economics professor Shawn Rohlin conducted the study.
"It is a multiday event which encourages people to stay in hotels and take the weekend instead of just driving up for an event for an hour or two and driving back. Then it encourages them to have multiple meals and go to entertainment in the region."
Rohlin said roughly half of that revenue ended up in the pockets of local workers through additional shifts during the festival.
This year's Twins Days festival is scheduled for August 2-4.
