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00000174-c556-d691-a376-cdd69e800000In 2014, less than four years after Continental and United announced they were merging, United shut down its hub at Cleveland Hopkins Airport. The number of nonstop flights offered by United is now a quarter of what it once was. But the loss of direct access to many destinations around the country was just the latest blow to air travel in the region. In the last decade, Pittsburgh also lost its hub status, and Cincinnati has seen the number of direct flights reduced drastically.Grounded: The Dehubbing of the Region’s Airports is presented with support from the Kent State University College of Business Administration, Ohio State Chiropractic Association, and Bender’s Tavern.00000174-c556-d691-a376-cdd69e800002For the casual traveler, the loss of direct flights to/from many cities has made flying less convenient but at the same time, less expensive. What’s been the impact on businesses located here? Has it caused companies to reconsider the region as for their headquarters or operations? And what of the business traveller? We'd love to hear your own travel experiences, bad or good. Share with us on Twitter or Facebook, and please include #flyingfiasco with your post!

Dehubbing the Region's Airports Means a Different but Not Necessarily Bad Future

Closed Area Cleveland Hopikins
Kevin Niedermier
Out of Service Area at Cleveland Hopkins International

Flying in America changed after airline deregulation in 1978.  It evolved toward dominance by big carriers along a path of consolidation and centralization of services.  Now, there are handful of national ‘hub’ airports through which most passengers are routed for cost efficiency.  And none of the major airports in our region is among them.

Part 4 of our series "Grounded," looks at where we go from here with air travel in and out of northeast Ohio.

Our big airports have been de-hubbed.

That sounds bad. But Cleveland Hopkins is still in business; so is Pittsburgh International. Each in its own way is recovering.  And, branding consultant Loraine Kessler says damage to the region's image, as well as practical travel complications from dehbbing, will pass. 

Lorraine Kessler
Credit Innes Maggiori
Innes Maggiori
Branding & Positioning Consultant Lorraine Kessler

“Wouldn’t it be great, if we weren’t de-hubbed? Such a terrible term. Hubbing was a hangover from de-regulation. And the future of aviation is going to change, to a more agile linkage.”

Something(s) New
So what’s the actual shakeout from dehubbing? Economic researcher Christopher Nicak says it requires new ideas.

Chris Nicak
Credit University of Cincinnati
University of Cincinnati
Christopher Nicak of the University of Cincinnati

“People, should they hear about dehubbing, they shouldn’t worry. It would allow for additional innovation.  Like, cooperation between airlines.  And (it) will mimic what we see between cellular phone providers.   They’re using each other’s satellites and cell towers, but everyone is getting better service.”

Airline analyst and economics professor Kerry Tanalso sees the industry bringing forward new strategies because the dominant one of the de-regulation era, big-carrier consolidation, has run its course.

Dr. Kerry Tan
Credit Loyola University, Maryland
Loyola University, Maryland
Professor Kerry Tan, Loyal University, Maryland

“We’ve got three now.  We used to have eight.  So, now we’re down to American, United and Delta. And I would be very surprised if this consolidation movement went further.” 

The form new competition may take is emerging. Investors and airline operators outside of the established airports and markets are exploring opportunities from de-hubbing.

Mickey Bowman runs the operations  of ADI,a specialty airline working toward launching the first regular passenger service from Youngstown-Warren Regionalin more than a dozen years.

"There are going to be some relatively large markets that today you are asking passengers to make connections through hubs, or do things out of the way, that they might very well be willing to pay a little more for if they could do it on a direct basis. We think there may be an evolving model that allows us to do medium-size city to medium-size city, nonstop.”

Congressman Jim Renacci, whose 16th district includes the center of northeast Ohio is on the House General Aviation Sub-committee. He sees opportunity-driven innovation arising out of dehubbing, too.

“I am very concerned with the flights we’ve lost.  I hope to see other airlines coming in. I like to see that competition coming in. That’s the benefit; there will be others coming in.  I know, for instance, right now, there is a charter flight from Cleveland Burke (Lakefront) to Cincinnati.”

Spur to innovation
University of Cincinnatiresearcher Christopher Nicak, who grew up in Cleveland, uses some of those flights coming from Cincinnati’s Municipal Lunken Airport. 

He says there is more innovation in the works.

“I think we’re seeing it in most transportation, in most industries. Uber, Lyft: those examples of innovative, technologies that, 10 years ago, you wouldn’t imagine. That kind of creativity is changing the way we are functioning regardless of whether major airlines retain their hubs.”

Foreign Airlines Competing at U.S. Airports?
There may be another possibility, something that could look like what we used to see in Cleveland and Pittsburgh: big airlines and massive operating centers,but with logos like Lufthansa, Cathay Pacific and Emirates Airline.  

Mike Jacobsen of Diebold
Credit Tim Rudell / WKSU
Mike Jacobsen, Spokesman for Diebold Corporation

For that to happen, nearly a century of tradition and regulation allowing only U.S.-owned carriers to fly point-to-point within the U.S. would need to change. Lobbying for that has been active in Washington since at least 2012. 

And, Mike Jacobson of Dieboldsays his company and other heavy air-travel users would back even such a fundamental and historic change, if it is well thought out and could reinvigorate our dehubbed airports.

“Diebold would welcome any sort of movement on that front to help improve travel coming in and out of the region, within whatever regulations there are.  I mean, it’s a global economy, global completion. And we deal with it on a daily basis. So, anything that ameliorates travel in and out of our region would be welcome.” 

Thirty Thousand Feet View
Overall, it appears that no matter the forms they take -- expanding low cost services, new commuter links, even foreign dehubbing -- will not mean the grounding of northeast Ohio’s economic development.