Cleveland Cavaliers and Quicken Loans Arena CEO Len Komoroski presented the new billboard replacing LeBron James on the Sherwin-Williams building downtown.
Komoroski told the city planning commission the transportation guardians on the Lorain-Carnegie bridge will be featured.
"We've been working with Sherwin-Williams and that banner, that location's been a relatively prominent one for our community," Komoroski said. "(We've been) working with our partners to work to have an image that would be a grand civic gesture and represent our community."
Komoroski explained the inclusion of the guardians.
"The image of one of our iconic landmarks in Cleveland, we all serve as guardians in terms of protecting and working within our community," Komoroski said.
The new banner also contains the words "All For The Land", which has become the favored nickname for Cleveland. Below those words is the script "Cleveland" made popular by the Destination Cleveland convention and visitors bureau and the Cavs "C" logo.
The guardian itself will actually be a composite of pictures submitted by residents and fans.
"This is a mosaic," Komoroski said. "The guardian is actually a mosaic. We will crowd source thousands of photos where Clevelanders and Cavs fans everywhere can show their expression, their love for Cleveland and the Cavs."
The planning commission approved the proposal, and Mayor Frank Jackson's administration is supportive of the new banner as well.
"It's good to see the script incorporated in at as well as the guardian, and God bless the guitar. But I'm happy we're moving away from that," said downtown councilman Kerry McCormack. "This seems a little bit more up to date so I think it looks great."
Planning Commission chair David Bowen was also pleased at the mosaic after James bolted Cleveland for a second time, signing a four year contract with the Los Angeles Lakers.
"I like that the fans are incorporated because the fans don't leave," Bowen said.
