At 4 o'clock Tuesday afternoon, Fox News went off the air in the U.K. But why its parent company decided to pull the network from Britain's airwaves is the question.The channel's parent company, 21st Century Fox, said it was a matter of poor ratings."Fox News is focused on the US market and designed for a US audience and accordingly, it averages only a few thousand viewers across the day in the UK," the entertainment and television conglomerate said in a statement to NPR. "We have concluded that it is not in our commercial interest to continue providing Fox News in the UK."But the Broadcaster's Audience Research Board, cited by the BBC, said the number is more than just a few thousand — the network averaged nearly 60,000 viewers a day this year.The network's market size is important, because 21st Century Fox unveiled a $15 billion deal in December to buy the 61 percent of European media giant Sky that it doesn't already own.The U.K.'s media regulator, Ofcom, has expressed concerns that the takeover of Sky would negatively affect the country's media and political landscape.An Ofcom report in June concluded that the transaction "raises public interest concerns as a result of the risk of increased influence by members of the Murdoch Family Trust over the UK news agenda and the political process, with its unique presence on radio, television, in print and online."Karen Bradley, the Secretary of State for Digital, Culture, Media and Sport, oversees media ownership and mergers. She has previously based her decisions on Ofcom's assessments, and while she hasn't yet made a final decision, she told Parliament in June that she was inclined to refer the deal to competition regulators."The proposed entity would have the third largest total reach of any news provider — lower only than the BBC and ITN — and would, uniquely, span news coverage on television, radio, in newspapers and online," Bradley said."This potentially raises public interest concerns because, in Ofcom's view, the transaction may increase members of the Murdoch Family Trust's ability to influence the overall news agenda and their ability to influence the political process and it may also result in the perception of increased influence," she added.The Murdochs' decision to shut down Fox News in Britain may have been intended to reduce the likelihood that Bradley would refer the transaction to the Competition and Markets Authority and slow the deal. As Deadline Hollywood reports:
Fox News Goes Off The Air In Britain As U.K. Scrutinizes Company's Bid To Buy Sky