Cleveland's 211 Helpline Has Helped Thousands Get Vaccinated For COVID-19
By Conor Morris, for the Northeast Ohio Solutions Journalism Collaborative
Since late January, a phone line in Cuyahoga County has taken more than 52,000 calls from area residents, helping the majority of those people register for COVID-19 vaccine appointments.
The phone line – an offshoot of United Way of Greater Cleveland’s 211 HelpLink – is easy to access: dial 211 on your phone, then press 3. You might face a short wait, but soon you’ll be connected to a trained navigator with access to potentially hundreds of vaccination appointments in Cuyahoga County at their fingertips.
The phone line was a big help for Rocky River resident Joan Schneider, 69, who said she had a hard time navigating the “confusing” process of finding a vaccine in Ohio back in February. Before calling 211, she tried calling or navigating the online portals for local stores and pharmacies offering vaccinations.
“I tried to get on the list for Marc’s and Giant Eagle and could never get in line, or you’d get in line and then they’d say there’s no appointments available,” she said.
Calling 211 made the process far easier for Schneider. She said the representative on the line got both her and her husband registered for a vaccination site at a fire station not far from their home.
The vaccine registration help line was a natural extension of the services already provided by the 211 Helplink, 211 Director Franco Formichelli said, which can connect people to nearby food banks, information on utility bill assistance and many other local services.
Formichelli said the need for the vaccine-specific line for 211 was apparent after its first day of operation.
“We got over 4,000 calls on day one,” he said.
While there’s no solid number available on how many people have been vaccinated after having an appointment secured by 211 operators, Formichelli said the “majority” of the 52,219 calls placed to the vaccine line have led to people being vaccinated.
“[We] have a tool that searches by a person’s address, and gets us to a handful of local pharmacies, the Wolstein Center, some of the local hospitals, and also Cuyahoga County has vaccination sites at the fairgrounds and fire departments and at the Word Church,” Formichelli said. “It brings up all vaccination sites local to that individual’s address, and then we work with them, so we ask them where they want to go.”
As of Tuesday, about 476,000 people had received their first dose of the vaccine in Cuyahoga County. According to data provided by the Ohio Department of Health, as of April 5, about 120,000 of those doses had been administered at the state’s mass vaccination site at Cleveland State University’s Wolstein Center. However, vaccine first doses are still lagging among Black residents, with 43.18 percent of white Cuyahoga County residents receiving their first dose versus only 19.67 percent of Black residents.
Cuyahoga County's vaccination statistics, as of April 13. [Ohio Department of Health]
Formichelli said many people calling 211 had previously struggled to find an appointment, especially in February and early March when the supply of vaccine doses was still being ramped up. Plus, there’s a significant digital divide in the greater Cleveland area, with thousands of people not having regular access to internet services. Despite that divide, many pharmacies, grocery stores and even some medical providers are funneling people through online registration systems in order to sign up for vaccines.
Access to reliable information is another issue the phone line has tried to address, Formichelli said. Although the majority of calls into the line have led to callers getting registered for vaccines, Formichelli said others are simply calling to get basic information about vaccinations, with specific questions about eligibility (a hot topic before Ohio opened up vaccinations to everyone 16 years old or older). The operators on the phone line can also bring on a translator for a three-way conversation for callers who don’t speak English, United Way spokesperson Katie Connell said.
There are several other 211 phone lines with vaccine assistance components operating in Ohio, including at the United Way of Greater Cincinnati. Brain Gregg, chief communications officer, said in a late March email that Cincinnati’s vaccination helpline is specific to people 65 and older without internet access. Despite that limit, the phone line had taken more than 10,000 calls between mid-January and late March, getting many of those seniors registered for the vaccine with Hamilton County’s health department.
Back in Cleveland, Formichelli said the vaccine line has also been connecting people to vaccine sites using several transportation options. Cuyahoga County spokesperson Mary Louise Madigan said the county has provided United Way with a $250,000 fund to pay for Lyft rides to vaccine sites for those who need them.
The county approved $130,000 to staff the vaccine hotline in late January, and approved an additional $70,000 to increase staffing and extend hours in mid-March. Formichelli said United Way is also fundraising to keep the hotline going once these funds run out.
There are some limits to the phone line’s helpfulness. While the normal 211 line is available 24/7, the vaccination line for most of its operation has been limited to 8 a.m. to 4 p.m. on weekdays. Connell said in an email that those hours were recently expanded to 6 p.m. New weekend hours – Saturday-Sunday from 9 a.m. to 5 p.m. – also started on April 10.
Connell said there are also times when the wait to talk to an operator can be up to 10 minutes and the average hold time is between one and three minutes, she said. For those who don’t want to wait, there is a call back feature.
Schneider said her experience with 211 was quick and painless.
“I would recommend it,” she said. “The lady [operator] was very nice, and she signed me up and then she signed my husband up. We didn’t have to make two different calls.”
This story is sponsored by the Northeast Ohio Solutions Journalism Collaborative, which is composed of 20-plus Northeast Ohio news outlets, including ideastream.