Arts & Culture The Naughty Etymologist The Naughty Etymologist 5-13-22 By Jacqueline Gerber Published May 15, 2022 at 5:27 PM EDT Facebook Twitter LinkedIn Email Listen In a reversal, the naughty-looking word for Friday, May 13, doesn't SOUND naughty at all. But it might be a charming spot on your UK travel itinerary.