From Apple to IBM: One Creative Company's 30 Year Journey
With a belief that creativity and technology have the power to change the world, Nancy Kramer founded Resource/Ammirati with Apple as its first client in 1981. More than three decades later, she still shares the same view—and knows that making anything possible for clients has never been more achievable as the company enters The Cognitive Era as part of IBM. After growing Resource/Ammirati into a multi-office digital marketing pioneer with clients such as Victoria's Secret, P&G, and Nestle, in 2016 Kramer helped usher in a new era for the business, when it became IBM's first creative agency acquisition, becoming part of IBM iX, the world's largest design, digital, and cognitive consultancy.
Kramer, recognized by Ad Age as one of the "100 Most Influential Women in Advertising," shares her personal and professional journey as Founder and Chairman of Resource/Ammirati and now Chief Evangelist of IBM iX.