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PBS NewsHour

How Delta is leaning into AI to help set air ticket prices

Season 2025 Episode 215 | 4m 39s

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.

Major corporate funding for the PBS NewsHour is provided by Care.com, Consumer Cellular, and Fidelity. Funding for the PBS NewsHour Weekend is provided by Mutual of America. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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Watch • 26:45
PBS NewsHour
August 3, 2025 - PBS News Weekend full episode
August 3, 2025 - PBS News Weekend full episode
Episode: S2025 E215 | 26:45
Watch • 26:45
PBS NewsHour
August 2, 2025 - PBS News Weekend full episode
August 2, 2025 - PBS News Weekend full episode
Episode: S2025 E214 | 26:45
Watch • 57:46
PBS NewsHour
August 1, 2025 - PBS News Hour full episode
August 1, 2025 - PBS News Hour full episode
Episode: S2025 E213 | 57:46
Watch • 57:46
PBS NewsHour
July 31, 2025 - PBS News Hour full episode
July 31, 2025 - PBS News Hour full episode
Episode: S2025 E212 | 57:46
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PBS NewsHour
July 30, 2025 - PBS News Hour full episode
July 30, 2025 - PBS News Hour full episode
Episode: S2025 E211 | 57:46
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PBS NewsHour
July 29, 2025 - PBS News Hour full episode
July 29, 2025 - PBS News Hour full episode
Episode: S2025 E210 | 57:46
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PBS NewsHour
July 28, 2025 - PBS News Hour full episode
July 28, 2025 - PBS News Hour full episode
Episode: S2025 E209 | 57:46
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PBS NewsHour
July 27, 2025 - PBS News Weekend full episode
July 27, 2025 - PBS News Weekend full episode
Episode: S2025 E208 | 26:45
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PBS NewsHour
July 26, 2025 - PBS News Weekend full episode
July 26, 2025 - PBS News Weekend full episode
Episode: S2025 E207 | 26:45
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PBS NewsHour
July 25, 2025 - PBS News Hour full episode
July 25, 2025 - PBS News Hour full episode
Episode: S2025 E206 | 57:46