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Pokemon Search May Turn Up New Voters

Pokemon Go


   An environmental group is hoping to mobilize young voters with the help of Pokemon Go. WKSU’s M.L. Schultze reports on one of dozens of unofficial political events coinciding with Cleveland’s launch of the Republican National Convention.

NextGenClimate Ohio is blending the popular app-and-internet-driven scavenger hunt with a voter-registration drive at two events in Cleveland this weekend: at Lakewood Park and at Melt restauranton Detroit Avenue.

Joann Pickrell is NextGen’s Ohio state director. She says volunteers are Pokemon players themselves and are dropping lures that give them an opportunity to meet a core constitutency for climate concerns.

“Young voters this election cycle want to see candidates who have clear solutions to addressing climate change. And our whole goal this cycle is to engage, educate and mobilize them around this issue.younger voters and potential voters.”

The group, which is on 60 college campuses in Ohio says it’s not backing any single candidate.

M.L. Schultze is a freelance journalist. She spent 25 years at The Repository in Canton where she was managing editor for nearly a decade, then served as WKSU's news director and digital editor until her retirement.