© 2024 Ideastream Public Media

1375 Euclid Avenue, Cleveland, Ohio 44115
(216) 916-6100 | (877) 399-3307

WKSU is a public media service licensed to Kent State University and operated by Ideastream Public Media.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Psychologist explains skepticism of eco-conscious initiatives

A laundromat owner in water conservation-conscious Aurora, Colorado, installed water-saving washing machines. His customers abandoned him. A psychology researcher explains why people are skeptical of green initiatives, which the owner learned in time to lure customers back.

Colorado Public Radio’s Rachel Estabrook reports.

This article was originally published on WBUR.org.

Copyright 2023 NPR. To see more, visit https://www.npr.org.