Mitt Romney Promises Change in Closing Argument in Cleveland

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Mitt Romney has given his stump speech throughout Ohio, from the biggest cities to some of the smaller towns.

After months of all this, what more is there to say? To those who have covered the campaign, Romney's talk in Cleveland sounded familiar -- but it offers a lesson in the evolution of a message.

For instance, in his closing argument, Romney has claimed a word that was at the heart of Mr. Obama's 2008 campaign: Change.

ROMNEY: "I know how to get us to a balanced budget. I know how to build jobs and rising take-home pay. Accomplishing real change is not something I just talk about. It's something I have done and I do."

Romney launched the usual attack on Mr. Obama, saying he neglected the economy in favor of health care reform. And Romney said that even if the president were to be reelected…

ROMNEY: "He will still be unable to work with people in Congress. Because he's ignored them, he's attacked them, he's blamed them. And then the debt ceiling -- it's going to come up again."

But Romney has added a new line to his case against Mr. Obama.

ROMNEY: "In his closing argument, President Obama asked his supporters to vote for revenge. For revenge. Instead, I ask the American people to vote for love of country."

That's in response to the president, who told a crowd not to boo, but to vote instead, adding that voting was the "best revenge."

But the skeleton of Romney's speech hasn't changed. He mentioned his five-point plan, which includes cutting spending and repeal Obama-era regulations and the Affordable Care Act.

Now, here's something Romney said on the campaign trail in Ohio that he didn't mention here in Cleveland.

The attack on a U.S. diplomatic mission in Benghazi. At a rally in Cuyahoga Falls last month, Romney told a story of once having met one of the former Navy SEALS who was killed in Libya. But Romney dropped the story from his stump speech when the young man's mother said she didn't want her son's death to be used as part of a political agenda.

And here's a closing point that's surfaced in recent days:

ROMNEY: "Now these last few months, as our campaign has gathered the strength of a movement, I've noticed not just the size of the crowds - although this one is pretty darn impressive, I've got to be honest."

Romney drew 6,000 people in Cleveland -- the heart of Obama country in Ohio. And he drew more than 20,000 in West Chester, Republican territory just north of Cincinnati.

The Romney campaign released two videos this weekend highlighting the size of his crowds -- and seeming to make the argument that a conservative movement will sweep Romney into the White House.

We'll know soon if he's right.

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