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PBS NewsHour

'Chili crunch' trademark sparks debate over food and culture

Season 2024 Episode 103 | 7m 15s

A hot debate over the ownership of a spicy Asian condiment has sent social media into a frenzy over food, culture, heritage and business. Momofuku founder David Chang is spearheading a trademark battle to protect its chili crunch brand. But the backlash against him has been swift. Stephanie Sy reports.

Major corporate funding for the PBS NewsHour is provided by Care.com, Consumer Cellular, and Fidelity. Funding for the PBS NewsHour Weekend is provided by Mutual of America. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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