Over the last 25 years, green building has grown into a trillion-dollar industry, and Leadership in, Energy and Environmental Design ( LEED) has become the most widely used green building certification program in the world.
As awareness of climate change and the urgent need for sustainable practices continues to evolve, so too does the global green building market. In 2019, the U.S. Green Building Council announced the Living Standard campaign, a storytelling initiative focused on moving beyond materials, construction and efficiency to people and raising their quality of life.
It's part of a dramatic shift in language and storytelling, one designed to ensure that communities across the globe understand that sustainability cannot be limited to the physical spaces in which we live and work; it must also play a critical role in how we lead our lives.
Mahesh Ramanujam
President & CEO, U.S. Green Building Council & Green Business Certification Inc.
Justin Glanville
Reporter/Producer, ideastream®
Dan Moulthrop
CEO, The City Club of Cleveland
