GE Celebrates 100 Years at Nela Park

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We shine the light on one of the leading manufacturers of light in the world - GE. The headquarters for their lighting division is about 10 miles east of downtown in the city of East Cleveland. This year they reach a milestone of 100 years of operating at Nela Park. We'll take a look at their sprawling 92-acre campus where GE employees once had their own bank, a bowling alley, library, baseball field and cafeteria. And, we’ll tell you the story of when one of America’s greatest artists, Norman Rockwell, came to work at GE.

Calling upon a neighbor for the first time can sometimes be awkward, funny... or even a disaster. To break the ice, it’s not unusual to bring gifts like cookies, cakes or maybe a fruit basket. In this case, one of the suitors, The Cleveland Orchestra, brought the gift of music to the people they wanted to get to know better, the residents and business of the Gordon Square Arts District. In their first local residency program, members of The Cleveland Orchestra spent the week visiting and rubbing elbows with the people that reside in this former manufacturing community that was turned around by the arts, and our ideastream cameras were there to capture this newly-formed relationship.

And most farms feed our bodies, and many would agree that art feeds our souls. One man has found a way to nurture both crops and creativity on his patch of land, just west of Omaha, Nebraska at his "Art Farm."


Laurie Norton Moffatt, Director CEO, Norman Rockwell Museum\
Edward J. Pershey, Ph.D., Western Reserve Historical Society
Mary Beth Gotti, GE Manager, Lighting & Electric Institute
Richard Bar, GE, SMD, Sales Market Development
Ana Papakhian, The Cleveland Orchestra, Director of Communications
Ed Dadey, Art Farm

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