© 2024 Ideastream Public Media

1375 Euclid Avenue, Cleveland, Ohio 44115
(216) 916-6100 | (877) 399-3307

WKSU is a public media service licensed to Kent State University and operated by Ideastream Public Media.
Donate
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Beer Ad Battle Spills into Realm of Science

By David Kestenbaum
Published January 19, 2005 at 12:00 AM EST

Football's Super Bowl brings lots of beer ads. This year, Anheuser-Busch -- brewer of Budweiser and Bud Light -- has once again purchased exclusive rights for the national telecast.

Anheuser-Busch recently attacked some ads by rival brewer Miller saying the commercials overstate the results of taste tests.

Brewery scientist Michael Lewis helps NPR do its own comparison.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Tags
From WKSU
David Kestenbaum
David Kestenbaum is a correspondent for NPR, covering science, energy issues and, most recently, the global economy for NPR's multimedia project Planet Money. David has been a science correspondent for NPR since 1999. He came to journalism the usual way — by getting a Ph.D. in physics first.