2017 Yearly Report
As a multiple media public service organization, ideastream listens to Northeast Ohioans and uses community feedback to shape programs and services across its content platforms—television, radio, web, social and mobile media—and to inform civic engagement, educational initiatives and partnership development.
Each year since 2001, ideastream, through The Listening Project (LP), invites audience members to share what matters most to them and to their communities by participating in online surveys and public forums. Participants reflect, respond and offer invaluable perceptions about living in the region.
LP16 ranks regional assets and challenges and explores responses to questions on three key topics raised in LP15:
In addition to LP surveys and forums, ideastream further engages the Northeast Ohio community by hosting public forums on important and timely topics. LP16 also highlights two deep-dive initiatives: one regarding our judicial system and the other about battling cancer.
Notably, 2016–2017 is the second year of the partnership between ideastream and Baldwin Wallace University Community Research Institute (CRI). This collaboration enhances the validity and reliability of ideastream quarterly LP surveys.
Conducted anonymously, ideastream surveys are typically composed of responses from 100–300 audience members. Although the CRI fields surveys using LP themes and questions, the institute conducts its own research among a sampling of more than 500 respondents across Northeast Ohio, spread across demographics such as age, geography, race, annual household income and political affiliation.
The combination and comparison of LP survey responses with those of CRI provides ideastream with a deeper understanding of what matters most to Northeast Ohio residents. With such annual insight, ideastream gains unparalleled ability to strengthen our communities year after year.