Here & Now‘s Peter O’Dowd speaks with Ben Smith — former editor-in-chief of BuzzFeed News, current editor-in-chief of Semafor, and author of the new book “Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral” — about why he thinks we’re seeing the end of an era in digital media.
Book excerpt: ‘Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’
By Ben Smith
Excerpted from “TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race To Go Viral” Copyright © Ben Smith, published by Penguin Press, an imprint of Penguin Random House.
This article was originally published on WBUR.org.
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