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The Trump administration announced it will crack down on certain vaping products containing fruit, mint and other e-cigarette flavors to keep them away from kids. Manufacturers will have 30 days to take these products off the market before the Food and Drug Administration can take enforcement action.
The enforcement applies to many flavors of cartridge-based e-cigarettes. Menthol- and tobacco-flavored cartridges are exempt from the restriction, as are tank-based systems sold in vape shops, because data show these aren't popular among kids and teens.
"We're striking a balance," Health and Human Services Secretary Alex Azar said during a press conference, explaining that e-cigarettes need to remain an "off-ramp" for adults to transition away from combustible cigarettes, but they can't become an "on-ramp" for children to become addicted to nicotine.
Azar stressed that all vape products are currently "illegal" because they are on the market despite not being cleared by the FDA. They are only allowed to be sold because the FDA is using its enforcement discretion. A judge ruled last summer that e-cigarette manufacturers would need to submit pre-marketing applications to the agency by May 12, 2020. They will then be allowed to remain on the market for one year while under FDA review.
The administration stressed this is not a ban.
"We are temporarily taking certain illegal products off the market if they are the types of products and flavors most widely used by kids," Azar said. Manufacturers can seek approval from the FDA to market even flavored products, as long as they're in compliance with the Tobacco Control Act.
More than 5 million kids and teens used e-cigarettes in 2019, up from 3.6 million the year before, according to the latest National Youth Tobacco Survey. Fifty nine percent of respondents saidtheir go-to e-cigarette brand was Juul. Nearly 1 million said they used an e-cigarette daily.
Rep. Frank Pallone, Jr.,D-N.J., said in a statement the move "falls far short" of what the Trump administration promised earlier this year, when Trump endorsed an FDA plan to remove all flavors "including mint and menthol" from e-cigarette products — not just cartridges like Juul. The plan stalledin November, reportedly thanks to industry pushback and other politics.
"A so-called flavor ban that exempts menthol and vape shops is no ban at all," Pallone said. "Unfortunately, the Trump administration caved to industry lobbying pressure and decided to prioritize politics over people's health."
Public health organizations, including the American Cancer Society and the American Academy of Pediatrics, also expressed "outrage," especially with menthol's exclusion from enforcement.
"Big Tobacco's shameful record includes targeting youth and adults in minority and underserved populations with menthol products," Nancy Brown, CEO of the American Heart Association, said in a statement. "Keeping menthol e-cigarettes on the market would enable the tobacco industry to extend a dangerous legacy that began with menthol cigarettes."
The FDA policy follows the December passage of a federal law that raises the legal age to buy tobacco products to 21.
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