The Plain Dealer Experience Worst Ad Revenue Drop Since Depression

Like newspapers across the country, Cleveland's Plain Dealer has seen income from advertising, its main source of revenue fall dramatically. Publisher Terry Eggers says the ad picture hasn't been this bad since the Great Depression of the 1930s. To match expenses with revenue the paper eliminated some 60 jobs in the newsroom through buy-outs last year but more paring is needed. Eggers says an announcement on those numbers will come very soon, within weeks. He spoke Friday on WVIZ/PBS with Dick Feagler, host of Feagler and Friends. "We're not in a crisis," he said, but we must act now "to avoid one."