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The Sound of Ideas

Is Authenticity What Consumers Really Want?

Posted Wednesday, January 23, 2008

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A couple of philosophical questions here: How authentic is a Starbucks frappucino? What about a day at Cedar Point? Those aren't exactly idle questions. The authors of the Experience Economy are back with a new book and they say companies can't make money unless consumers see their offerings as authentic. So if you want more money, you've got to get real, ...whatever that is. Wednesday morning at 9, we'll find out what's real and whether Authenticity really is what consumers want.

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Government/Politics, Community/Human Interest, Regional Economy/Business - Analysis and Trends

Guests

Jim Gilmore, author and consultant, Strategic Horizons

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Every weekday at 9:00 AM (EST), The Sound of Ideas reports the news, explains the news, and sometimes makes news. The Cleveland Press Club awarded it “Best Radio Show” in Ohio and thousands daily find it to be an indispensable source of information about what’s most important to Northeast Ohioans.

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Funding for Ideas/Sound of Ideas comes from The George Gund Foundation, The Cleveland Foundation, Eaton Corporation Charitable Fund, the George W. Codrington Charitable Foundation, The Robert O. and Annamae Orr Family Foundation, and the Nord Family Foundation.