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The Sound of Ideas

Super Bowl Ads and the Evolution of Advertising

Posted Monday, February 7, 2011

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The Super bowl is the NFL’s ultimate marquee match-up but for many viewers it’s not about football. It’s about ads selling for a whopping three million dollars per 30 seconds causing advertisers to go to new extremes to connect with consumers. Mercedes is giving away cars, Justin Bieber and Ozzy Ozbourne make a cameo for Best Buy, and E-Trade brings back its famous talking babies. Monday on the Sound of Ideas a Super Bowl ad recap, what worked for you and which ads will move merchandise.

Tags

Arts and Culture, Motion Pictures (Film, Video)

Guests

David Moore, President & Executive Creative Director, Liggett Stashower
Jim Gilmore, Co-author, Authenticity: What Consumers Really Want & Marketing Consultant, Strategic Horizons

Additional Information

10 Super Bowl commercials to watch

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Every weekday at 9:00 AM (EST), The Sound of Ideas reports the news, explains the news, and sometimes makes news. The Cleveland Press Club awarded it “Best Radio Show” in Ohio and thousands daily find it to be an indispensable source of information about what’s most important to Northeast Ohioans.

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Funding for Ideas/Sound of Ideas comes from The George Gund Foundation, The Cleveland Foundation, Eaton Corporation Charitable Fund, the George W. Codrington Charitable Foundation, The Robert O. and Annamae Orr Family Foundation, and the Nord Family Foundation.