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The Sound of Ideas

Bottlemania And Its Possible Demise

Posted Wednesday, August 25, 2010

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Bottlemania And Its Possible Demise Each year Case Western Reserve University picks one book above others that entering freshmen are especially encouraged to read. This year that book is "Bottlemania: How Water Went on Sale and Why We Bought It" by Elizabeth Royte. Discussions started on campus last week...part of a year-long focus on water...and Royte will join Mike McIntyre on the Sound of Ideas to explain how the bottled water craze caught on in places where tap is abundant and safe and all the harm all that plastic is doing. Could it be our view is changing again, as one wag put it, from "the height of urban sophistication" "just another cog in the carbon-spewing, globe-warming industrial machine." Wednesday at 9AM on 90.3


Environment, Other, Community/Human Interest


Elizabeth Royte, author, Bottlemania
Mano Singham, Director, University Center for Innovation in Teaching and Education, Case Western Reserve

Additional Information

Year of Water, Case Western Reserve University
Elizabeth Royte of 'Bottlemania' will urge CWRU to test the waters, Karen R. Long, The Plain Dealer
The Making of a Water Snob, TIME
Listen to a Sound of Ideas conversation with Robert Glennon, author of "Unquenchable: America’s Water Crisis and What To Do About It"

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Debbie Smith 8:18 AM 8/25/10

What about water from a water cooler?

Cally 8:23 AM 8/25/10

I just want to share something with everyone -There is a local company in Cleveland, Takeya USA that makes glass water bottles that are environmentally friendly and come in a sylicone sleeve that protects.  This water bottle is great and it’s nice to be able to drink out of glass on the go.


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