Posted Monday, February 8, 2010
One out of 10 people watch the Super Bowl just for the commercials. But about 50 percent of Tivo owners will fast forward through commercials on the biggest day of television advertising. With dwindling financial resources, technology and social media, advertisers are forced to come up with new ways to sell their products or services. Instead of forking over 2.8 million dollars per 30-second spot, some companies are putting that money to different use. Pepsi, for one, is giving it away and creating a fairly substantial buzz in the process. Join Dan Moulthrop and guests for a Super Bowl ad recap and a look at how advertising has evolved over the years.
Arts and Culture, Other, Community/Human Interest, Technology
Please follow our community discussion rules when composing your comments.
I was struck by the contrast between the FloTV and Dodge commercials versus Dove. Commentators have described FloTV and Dodge as encouraging men to man-up and quit letting the women in their lives lead them around by the nose. I see these ads more as a dig against women. Compare that to the Dove ad where, with great humor, we see a young man maturing into a proud husband and father—enough so that he has the courage to use a soap that won’t dry out his skin. This ad makes FloTV and Dodge seem like a throw back to the era of the “Mad Men” TV show. Would the guests like to comment.
Thank you for a great program. I listen as often as I can.
As to marketing, if I receive any targeted marketing it makes me even less likely to buy the product, even if it is something I might like.
Frankly, I find it creepy that so much data is floating around. To the extent possible, I don’t want people to know anything about me unless I specifically want to tell them.
Watch the Sound of Ideas during the broadcast - view now! Live video stream available during normal broadcast, Mon-Fri, 9-10 AM (EST).
Every weekday at 9:00 AM (EST), The Sound of Ideas reports the news, explains the news, and sometimes makes news. The Cleveland Press Club awarded it “Best Radio Show” in Ohio and thousands daily find it to be an indispensable source of information about what’s most important to Northeast Ohioans.
Weekdays 9:00 AM
The Ohio Channel
Weekdays 9:00 AM
Funding for Ideas/Sound of Ideas comes from The George Gund Foundation, The Cleveland Foundation, Eaton, the George W. Codrington Charitable Foundation, The Robert O. and Annamae Orr Family Foundation, and the Nord Family Foundation.