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The Sound of Ideas

The View from NPR’s Corner Office

Posted Tuesday, November 3, 2009

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The View from NPR’s Corner Office Like nearly every other business and media organization, National Public Radio has had to make some tough decisions over the last year in light of falling revenue: It ended some programs, ordered two rounds of layoffs and redirected resources to the web. NPR's President and CEO Vivian Schiller says public radio is now well-positioned to do more than just survive in the news media's uncertain future. We'll hear more from the corner office at NPR Tuesday morning at 9.

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Economy, Education, Environment, Government/Politics, Other, Community/Human Interest, Technology

Guests

Vivian Schiller President and CEO, National Public Radio

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Mark Calabro 10:41 AM 11/3/09

Good morning,

I have been listening to NPR since I was 18 years old. To attract a collegiate audience, you could bill NPR as “part of a good education” and start a student membership level. Many NPR stations are tied to colleges and could be taking advantage of .

The programs I enjoy most are Morning Ed. , All Things Considered, and WCPN jazz at night.

Cheers,

Mark

anna 10:55 AM 11/3/09

I will echo the comment about using NPR podcasts and news stories to enhance teaching at the college level.  I have used Radio Lab and some news stories in my General Psychology class.  The news stories help spark discussion and the Radio Lab podcasts explain cutting edge research in an entertaining and easy to understand format.  WCPN’s broadcast of “The Machine Stops” continues to be one of my all time favorites.  I hope you broadcast it again!  It should be an annual event!!

patti dunmire 4:29 PM 11/3/09

On today’s show (11/3) you said that you would provide a link to the NPR ombudsman’s explanation of why NPR was not using the word “torture” in discussion of CIA interrogation techniques.  I haven’t been able to find the link; can you provide it to me?

Staff 4:32 PM 11/3/09

Here’s the link: http://www.npr.org/ombudsman/2009/06/harsh_interrogation_techniques.html

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Every weekday at 9:00 AM (EST), The Sound of Ideas reports the news, explains the news, and sometimes makes news. The Cleveland Press Club awarded it “Best Radio Show” in Ohio and thousands daily find it to be an indispensable source of information about what’s most important to Northeast Ohioans.

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