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As the Recession Deepens, Candy Sales Are Doing Fine

Posted Thursday, April 2, 2009

Featured on Episode 26 of the 2008-2009 season

 

As the recession deepens and unemployment widens -- more and more Americans are actually adding on a household expense - Tootsie Rolls, Mary Janes, Gummi Bears and chocolate Kisses! Just ask Dylan Lauren of Dylan’s Candy Bar. She has seen sales pick up. It's happened before. Dylan says that “back in the 1930s, candy companies grew pretty well and you saw the introduction of brands like Three Musketeers, Snickers and Tootsie Roll Pops that we enjoy today.” Those brands are still thriving in this current climate while premium candy is suffering. Hershey, Nestle and Cadbury stocks have outperformed the rest of the market. Hershey is even forecasting growth in 2009.

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