Posted Wednesday, April 9, 2008
Featured on Episode 4 of the 2007-2008 season
Athletic shoe powerhouse Nike is marketing to a special cultural group with a new shoe. Most Native Americans have a particular shape to their feet and Nike tested hundreds of feet to create a new athletic shoe that will fit them comfortably. They even incorporated special colors and symbols on the shoe to make them unique for Native Americans. The new shoe is part of an effort to encourage physical fitness in a population that has high obesity rates and health problems like diabetes.
http://www.msnbc.msn.com/id/20980046/
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