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When Do Chefs And Doctors Buy Generic?

Posted: July 25, 2014

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Experts are more likely than the general public to buy generic products — but not always. Here's a breakdown of which foods and drugs experts buy generic.

The soup isle at a grocery store in Washington, D.C, Tuesday, November 22, 2011.

Pharmacists and doctors are more likely than the general public to buy generic medicine, as we reported last year. And chefs are more likely than the general public to buy generic food.

The economists who figured this stuff out recently published a new update (PDF) to their research, which caught our eye.

When it comes to food, chefs buy generics for baking (baking soda, brown sugar baking mix) much more often than the general public. Also, interestingly, tea.

But chefs buy name-brand yogurt, cereal and ice cream more often than the rest of us. Maybe that fancy ice cream really is worth the extra money.

Doctors and pharmacists buy generic pain medicine more often than laypeople do. But they're much less likely than the rest of us to buy generic Alka-Seltzer. Is there something we should know about generic Alka-Seltzer?

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

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