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How One State Convinced Its 'Young Invincibles' To Get Health Insurance

Posted: April 24, 2014

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Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

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