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Advertisers Want Eyeballs On Sunday's Super Bowl

Posted: January 31, 2013

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About 110 million people are expected to tune in to watch the game between the Baltimore Ravens and the San Francisco 49ers. Some might be watching just for the ads. Steve Inskeep talks to Tim Nudd, a senior editor at Adweek, to find out more about advertisers' game plans.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

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