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Media Consultant Telling Stations to Play It Safe

Friday, April 4, 2003 at 3:10 PM

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A Cleveland-based consulting firm has been sending an unmistakable message to radio stations all over the country - know where you stand on the war. McVay Media compiles polling data on radio listeners, and then issues recommendations based on those polls for music and talk stations across the country. ideastream's April Baer called the company's president Mike McVay, to ask what he's telling stations about war coverage.


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