New Branding Push for NE Ohio: Joe Roman Interview

Over the coming months many people across the country will see advertising, promoting the benefits of Northeast Ohio both as a tourist destination and a place to do business. For the past two years, many of the region's tourism and economic development officials have been working together to come up with a campaign to market the region to outsiders. It's going to be officially unveiled later this morning. To give us a preview, ideastream's Eric Wellman was joined by Joe Roman, President and CEO of the Greater Cleveland Partnership.