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90.3 WCPN
WCLV 104.9
The Listening Project

Spring 2013 - Media Use

The proliferation of media options these days can be overwhelming. New channels added every day, new devices to access streaming media and interactive online content, and new ways of finding and absorbing information puts the user in control of when, how and where they get their daily fix.

Two hundred and forty-six (246) of you responded to this Listening Project about media use – here are some of the highlights.

Question 1: What are the most pressing local challenges or problems for Northeast Ohio? Provide as many examples as you like.

Many responses to this question mentioned employment in some way – whether it’s the need for high-tech jobs, better-paying jobs, or combating unemployment – and the lack of tools and expertise to fix the problem(s).

“Addressing why people like me who are born and raised in Cuyahoga County and moved to adjacent counties and tell everyone they know that they would never live in Cuyahoga County again.  The reasons are overwhelming.”

“Industrial producers of energy from coal and petroleum derivatives (especially oil and gas from shale), want to hold on to and expand their industries, but that focus will delay research into renewable sources of energy like solar, wind and water power. “

“Getting people to embrace making the changes necessary to adapt Cleveland to the challenges of the 21st century. Too often, new ideas are rejected because ‘it’s not the way we did it before’ or ‘why change? This worked for me 30 years ago.’ Specific challenges are making this an attractive area for young people, educational quality and opportunity, growing economic opportunities (jobs) that are not targets for off-shoring.”

“Expensive and inaccessible health care monumentally supported by health insurance and pharmaceutical industries.”

“Unemployment (and the) lack of (a) coherent plan to address the unemployment.  Leaving this to corporations allows them to manipulate this to their self-interest.”

“We must do more to educate our citizens so they are able to contribute rather than be a burden to the community. We need more folks to help our little people become good readers!”

“Re-organizing governmental structures to gain greater efficiency and lower taxes. The proliferation of villages, townships, cities, counties, etc. - and all the government (and costs) associated with it - is mind-boggling, costly, and incredibly inefficient.”

“The most pressing local challenges for the region center on the future strength of Cleveland itself, and its ability to not only attract residents and business, but to retain those new or returned residents and businesses.”

“Our legislature did not go along with the new health care law, setting up exchanges for the purchase of health insurance, putting Ohioans behind.”

“Keeping seniors engaged. In Cleveland and throughout the ‘rust belt,’ seniors who have succeeded greatly in their work lives tend to retire to the south, taking their finances with them.  Those who have not … tend to stay here as minimal consumers and non-producers.  This could be different.”

“Public transportation is the biggest problem for Lorain County.”

“Roads and bridges need better care, too much emphasis on PlayhouseSquare and the ‘Medical Mart’.”

“I would like to continue to see growth and positive changes in the urban area where I am a resident. There is such an awful reputation in the inner city, and not without prime examples. I agree, but it does not paint the entire city. Highlight the positive and not the negative so much. It would lift the self-esteem of the city and the positive residents. Show us blending ore culturally. I would like to see and hear about more local poets! Where are there poetry slams and spoken word events?”

“A very personal one: our street is collapsing; one house had to be demolished because Chagrin Falls zoning was ignored and part of a hillside was eroded.”

“People who are afraid to allow changes to happen. I feel that there is so much good happening in the city of Cleveland and yet, we have so many folks in the suburbs who do not take advantage of the growth.”

“People who have more resources need to understand that people who have less resources are not dumb and lazy, they are actually the most hard working people of all, and will do what they can to provide for their families.”

“The governor wants to raise taxes. If (young) people keep moving away, how will the higher taxes work? He already has stuck it to all with the higher tags and license fees to drive. I do have a job but just getting to work is expensive. I should have moved to North Carolina 25 years ago when I had the chance.”

Question 2: What are the best things about living in Northeast Ohio? Provide as many examples as you like.

The availability and abundance of arts and cultural options in the Northeast Ohio region continues to be seen as the area’s biggest asset. Cultural diversity is also valued, as is the perceived “niceness” of area residents.

“The many ethnic groups that historically grew this city and still remain a vibrant part of the city.”

“We have so many wonderful places to go and see there is not time or money to do everything.”

“Few hurricanes!”

“The ability to go from city to country in the matter of minutes.  The beauty of the land and park systems.  The change of seasons.  The cost of living is still reasonably affordable compared to other areas of the country.  Lake Erie - fresh water supply.  We really don’t know just how lucky we are with that and we need to protect it and our rights to it as much as possible!”

“Excellent colleges and universities, museums, orchestras, and PBS television and NPR radio.”

“This is a very affordable place to live. There are no significant environmental disasters like tornadoes, hurricanes, drought, earthquakes, or tsunamis happening here. There are a bountiful selection of outdoor activities, parks, trails, and beaches. Cultural activities abound: museums, art festivals, concerts, professional and community theater. The traffic is quite manageable. Anyone who complains about the traffic needs to spend a day in Washington, Chicago or Boston.”

“I love Northeast Ohio because of the people. We have the nicest people that I’ve encountered anywhere in the country. I also love the food scene in Cleveland. We have many of the greatest restaurateurs in the nation.”
“I’ve lived in many parts of the country and I think Northeast Ohio has a long way to go. The quality of medical care in this region is, however, one of its strongest points.”

“(The) MetroParks and the Cuyahoga (Valley National Park) are great but need to turn the Emerald Necklace into the Emerald Ring - the Necklace will not be complete until a greenway trail connects East 9th Street and MLK. Make it an Emerald Ring with Central Park being the gemstone, where the green city truly meets the blue lake.”

“It’s beautiful wherever one looks. Its people are diverse and tough but have super big hearts.”

“Broad range of activities - from major league sports to great theatre to a world class orchestra to a renowned art museum to a great park system to a wide variety of superb restaurants - and all are easily accessible.”
“Not much these days, except the cultural scene, which is not enough to keep Cleveland going.”

“The number of artists that come here for concerts/tours. The low cost of living compared to the rest of the United States. There are a number of professional sports teams available to see, and especially the Cleveland Indians tickets can be bought for an affordable price.”

“The weather!  People think it’s so bad, but they are recalling 50 years ago. It’s great now! Also, cost of living (is) way more affordable here.  And, we have the nicest people living here!”

Question 3: Out of the following ideastream media services, of which do you use the most (three or more times per week)? Choose all that apply.

Question 3

The main broadcast channels of WCPN, WVIZ and WCLV are most used, with WCPN and WVIZ in an almost virtual tie (75% to 73%).

“We have so many means to listen and view!”

“We have been regular listeners to WCLV since the early 1960s, so we sincerely appreciate the efforts of Bob Conrad and ideastream to combine their work.”

“We are fortunate to have a dedicated classical music FM station. However, since WCLV joined ideastream there are more non-classical programs, and commercials have not been eliminated.”

“I am thoroughly disgusted by the salacious infotainment presented as ‘news’ by the U.S. media. Sickened by TV/movie almost universally violent content, totally fed up with paying for nonstop ads delivered to my home in the guise of cable TV.”

“WCPN contains too many programs with similar formats. There is a distinct lack of true science programs.”

“I don’t listen very much to 90.3 (or 89.7) anymore because I have come to believe that they are biased—very ultra-liberal. I feel the same way about public television. I am not a conservative. I have always considered myself a moderate. But, again, for emphasis, I believe that so-called public television and radio have become ultra-liberal and very biased in their reporting and choice of programming.”

“While WCPN is one of the best public radio stations I have ever listened to. WVIZ is among the worst public television stations I’ve watched.”

“While I use the online and social media aspects of WCPN and WVIZ, they are mostly supplements to the actual broadcasts.”

“We use 90.3 as our primary source of news and culture.”

“The only radio station to which I listen is WCPN unless I need some classical music and then I tune in WKSU.”

“When you do a membership drive, do some new programming (getting tired of doo-wop).”

“I don’t get great radio reception in my office, so I stream 90.3 EVERY DAY.”

“I love WCPN, don’t know what I’d do without it. Listen to it every day!”

“WCPN/WVIZ is one of the major bright points of living here.  Better, brighter, more in touch than other major metropolitan PBS/PRI outlets.”

“Don’t know how to access the other WVIZ stuff and don’t do Facebook and Twitter.”

“WVIZ has some really interesting fare but we often hear about it after it’s over! Better advertising would really help.”

“I often think I will go to the website to follow up a program, but seldom do.”

“My listening to WCPN has fallen off over the last few years. I preferred more of a balance of news/talk and music. With so much talk (much of it redundant) I just don’t feel as compelled to listen. Plus, the loss of well programmed local jazz at night, has caused me to listen elsewhere. Consequently, I find myself not tuning back to WCPN in the AM.”

“We go away for the winter, but can still stream WCLV.”

“Glad to have such a variety of information and music via radio or online.”

“What would I do without these resources?”

Question 4: Out of the following ideastream media services, of which have you never used? Choose all that apply.

Question 4

While it appears that most respondents have visited one or more of the station’s websites, a majority have not been to one of more of the station’s social media pages (Facebook, Twitter).

“Some of it is generational but I think there is too much exposure of personal info on the internet.”

“Why use all those others when I get all the news I need/want from the two I checked?”

“Many of the social media services contain uninformed opinion. I have noticed that contributors with their facts in order don’t seem to sway the idiots. This is disappointing.”

“I love being able to watch missed PBS shows on my computer.”

“WCLV’s broadcast reception in University Circle and Cleveland Heights is spotty at best, and so my opportunities to interact with WCLV have been strangely, and unfortunately, limited.”

“My satellite provider does NOT offer WVIZ/PBS World or Ohio. We don’t do Facebook, Twitter, PERIOD.”

“I’d die without public radio & TV.”

“The issue is about the devices that are conveniently available, and what times are available for using them. NEW DEVICES are in order. I haven’t really tried ipod-ish devices yet, but I’m feeling the need to. It would be nice to have total control over my listening stream, as though wearing a controllable wristwatch. The device should allow for instant replay, and for replay later, as well as instant email-ish communication with the radio station’s websites.”

“Facing 80 years of age I am comfortable with the radio and TV even with six children, 15 grands and 2 great grands who are entirely into the high tech.”

“I have used all of them.”

“The day isn’t long enough to watch, listen, or read everything that I want to absorb.”

“I may not use social media all that much but it is essential in reaching younger audiences.”

“I’m glad you offer WCPN online. I hope you can expand that service to include more streams with varied programming.”

“I think in 10 years the whole social media trend will be looked at as just a lot of noise. It’s a tragedy that I’ve seen entire groups of people (co-workers, families), sitting together looking at their damn phones instead of conversing with each other.”

“I don’t even know what some of these are.”

Question 5: Do you use any of the following services available from NPR or PBS? Choose all that apply.

Question 5

The national network sites (, are used most by respondents, with limited use of the PBS Kids website and the associated NPR/PBS mobile apps.

“I also download NPR podcasts regularly. I wish the PBS iPhone app would allow us to choose multiple stations, e.g. 25.1 and 25.3/world, to check programming, it’s frustrating to go back and forth.”

“Love my NPR shows on demand. Also, occasionally will listen to Sound of Ideas on demand.”

“I use them on a very limited basis - usually to follow up on something.”

“I do not have and do not see the need to have any sort of phone that does anything more than make calls.”

“I have purposely bought a Windows 8 phone and would like to see more apps for it.”

“Good idea, maybe I’ll get some of these.”

“Mostly in search of video for educational purposes.”

“I stream 90.3 through TuneIn Radio, although I have used the NPR radio app before.”

“When I found this app, I thought I’d died and gone to heaven!”

“I’m going to upload the NPR News iPhone App and the PBS iPhone App right now!”

“Much easier than digital radio broadcasts!”

“I go to when there is a breaking news story (love Mark Memnot and blog) and to replay stories that people tell me about after they have aired.”

Question 6: Which of the following social media sites or services do you use on a regular basis to access public media material? Choose all that apply.

Question 6

Facebook (55%) and YouTube (58%) are the only two services that topped 50% usage for respondents. Most of the other social media sites listed in the survey had very limited use, with the notable exceptions of Google+ (41%), LinkedIn (28%) and Pinterest (13%).

“I hate social media with a fiery passion.”

“(I) use RSS feeds to get stories and podcasts. Pulse is the primary feed reader now.”

“90.3 Sound of Ideas FB page is not always up to date with their current programs and doesn’t seem to get much traffic/input.”

“I use Linkedin for business purposes and YouTube for to listen to opera recordings that I literally cannot get anywhere else.”

“I would use Google+ more if more of my friends would migrate there. I have yet to figure out why Twitter is useful.”

“I try to get to Facebook daily, but sometimes it’s only once/week. I do not use any of these for news.”

“Not even sure what some of these are.”

“I avoid these most of the time - they are traps for advertising assault.”

“I use a number of these, but not for public media material.”

“I really don’t use social media. I do, however, get information from the 90.3 website.”

“Don’t use social media. It’s a waste of my time.”

Question 7: Approximately how many hours per day do you spend with…

Question 7

“PBS television is becoming more and more my regular TV station.”

“The ride to and from work are always accompanied with WCPN or WCLV. Evening TV viewing - check WVIZ first, or the programs I’ve scheduled to record.”

“Guilty as charged. I’ve had my share of driveway moments. We listen to 91.5 out of Bainbridge as a default station. I’m also blessed with 88.5 & 89.7 in my transmission range.”

“WCPN, New York Times and Wall Street Journal are primary news/info sources.”

“If it weren’t for PBS I would watch much less TV.”

“We can only afford local channels, without cable television now, and we have realized that the public local channels are more meaningful and interesting compared to the cable television channels anyway!”

“Terrestrial broadcasting is getting to be a waste of both energy and spectrum.”

“45 minute commute each way, and it’s either WCPN or WKSU, and the PBS News Hour.  Occasionally watch mysteries or music on either the WVIZ or WEAO channels.”

“I prefer NPR for news I can trust. I don’t always agree with the issues chosen to be reported on, but I still appreciate the way the information is presented and the different perspective.”

“Big fan of WCPN morning programs and pick up again with (All Things Considered).”

Question 8: What are your most favorite programs on these ideastream channels, if any?

Just a selection of the broad response to this question:

PBS NewsHour; Morning Edition; Weekend Edition; All Things Considered; Downton Abbey; Cleveland Orchestra; Antiques Roadshow; Only a Game; Marketplace; Sound of Ideas; NOVA ScienceNow; Diane Rehm; Science Friday; American Masters; Call the Midwife; Frontline; Doc Martin; Live at Lincoln Center.

Question 9: What are you least favorite programs on these ideastream channels, if any?

“Tell Me More is OK, but I would rather have Talk of the Nation.”

“Weekend nationality programs which are 90% talk in foreign language/some are great! With good music predominate.”

“Any ‘News Program’ that contains non-news items.”

“All of the political talks shows and alleged news shows. All are very biased.”

“Tavis Smiley… doesn’t have much to say and two HOURS to say it.”

“The schlock aired during pledge months. Do the people who watch that stuff actually pay up?”

“Haven’t seen anything I didn’t enjoy or learn from.”

“Irish and Polish music programs (but I think it’s good that you have them); guy who drones on, tells jokes that aren’t funny, I can’t remember his name - on weekends.”

Question 10: What is your primary reason to use the following ideastream channels, if any?

“Quality programs, educational programs, good news.”

“Public affairs and news (local and international).”

“Wonderful shows that make me think.”

“Best news available.”

“I don’t have cable so PBS is a way for me to access intelligent programing!”

“I get my factual news and analysis from NPR.”

“Balanced reporting, no sensationalism, quality theatrical programs.”

“To hear what the liberals are promoting.”

“Mainstream television is awful. For anything better (e.g., the Bletchley Circle, Foyle’s War, etc.), I turn to PBS.”

“Informative. Local news is first rate. NPR biases to the right wing point of view without the craziness of FoxNews.”

“To learn (passively, while sitting at the end of a long day).”

“They go deeper into the headlines. Stimulating conversation and I learn a lot, exposure to different cultures/opinions/ideas.”

“I really enjoy them, many are stimulating and have information not presented anywhere else, very little silliness like reality shows.”

“Great content, can learn with my eyes closed.”

“News that I trust and that is intelligent.”

“I go to sleep with classical music every night.”

“Love travel shows that take you to different parts of the world that one may never get to visit first hand.”

“Outstanding source of news, civil discussions, entertainment.”

Question 11: How does your use of ideastream media compare to last year?

Question 11

Almost 2 in 3 respondents are using ideastream media about the same as last year (64%), while 28% report they’re using ideastream media more than last year.

“DVR allows me to search for and record WVIZ programs that interest me.”

“One day of covering abduction of 3 women was too much; the situation is a horrible personal tragedy. Where is news coverage of significant events?”

“Many of the programs take on overly broad topics which simply cannot be addressed within the proscribed time period.”

“I am getting tired of always hearing the right wing bias of NPR news. Diane Rehm needs to retire. Tell Me More is useless to me, neither informative nor entertaining.”

“I always prefer NPR and PBS programming to regular broadcast, so I’m always listening and watching.”

“I know that 90.3 does not carry all the shows that I download, but there are so many, I cannot imagine what I would do without this resource.  I listed while I do house work, yard work, and drive.  Love them all, more than I mentioned.  Intelligence Squared is another one!”

“I’ve become much more impatient/dissatisfied with certain political reporting and voices. I also feel powerless to effect any change/modification either in the styles of existing WCPN personalities, or in who is even allowed/used on air. You’re not elected and you’re not accountable, and you always think you’re so great. Both more of a modest attitude, and actually letting listeners modify styles of coverage, would really help. ideastream needs an active listener feedback and monitored adjustment mechanism.”

“Since WCLV went public I listen a lot more. I like getting the BBC news.”

“Love the children’s programming on TV. For myself, I love learning or staying informed while in car.”

“As my kids get older, I have more time for ideastream media.”

“I love the title ‘ideastream’.”

“Since I’ve discovered that you can go back and listen to a program you’ve missed online I’ve been listening to it a lot more.”

“You’re being replaced by what’s available online.”

“This is my first year in Ohio, but I’m using it as much as I used my local Illinois station the year before.”

“Streaming is the only real delivery system that matters, anymore.”

“The quality of PBS is much greater than that of commercial TV.”

“ideastream is starting to present fewer ‘ideas’ and more blather. You waste a good deal of your air time with what seems to be ‘entertainment programs’ and not ‘information programs’.”

“Working from home this year; WCPN is my water cooler!”

“WCPN just sounds the same all day. WCLV has very nice music. WVIZ is hit and miss.”

“It is a great source of news and in-depth development of issues.”

Question 12: How do you access ideastream media normally? Choose all that apply.

Question 12

Most still access the stations of ideastream via their main source: terrestrial radio (71%) or via standard television (72%). However, other methods of access are beginning to take hold: tablet use (iPads or others) is at 15%, online streaming at 23%, and email newsletters at 21%.

Question 13: Please tell us if there’s a media service not listed previously that you’d like to see ideastream offer in the future.

“How about an opera-only radio station?”

“I’d really appreciate an Android app to match the iPhone app so that I may be able to take NPR with me when I’m on the move.”

“I remember a person saying facts matter; I would like to see a program that is factual without the spin. Report the news that doesn’t fit with your agenda.”

“The public media industry has done a GREAT job adapting to new media, especially on the national level. In fact, NPR has done such I good job that I worry that listeners may, over time, lose their connection to their local NPR station. I look forward to having HD radio in my next car.”

“Please bear in mind that some of us live in areas where streaming is not really possible without tying one’s self to an exorbitantly expensive cable service. I would do more streaming (e.g. Netflix) if we could get the capability. Also, I refuse to pay more to my cable provider to get BBC America. But I troll their site very carefully and then search out their shows when they become available in DVD.”

“I think it would be nice to be able to donate from a list of my download playlist, so that all the programming that I listen to could receive a portion of my meager donation!”

“Email lists in which we can choose which stories to listen to links of, and read transcripts of, would make ideastream much more conveniently accessible to me - and SHAREABLE with others. I would be on an email list like this; right now, I am not on any ideastream email lists. And none of the lists that I am on connect with any radio stations.”

“Keep your strong news team! You folks are the only ones I count on for true journalism now! Mainstream ‘news’ is mostly entertainment.”

“Perhaps a larger online database of past shows.”

“Most media services are too intrusive.”

“More live-streaming of WVIZ programming!”

“It would be nice to have a blues hours some time on the weekend. WPFW has a really nice show on Saturday afternoons that would be a good model.”

“On-demand viewing of your archive of shows. For example, at least a whole year of Austin City Limits, Masterpiece, etc. instead of the last few shows. Maybe members could get this benefit for free!”

“Podcasts of some of the in-studio events; more about Civic Commons.”

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