As the name suggests, multimedia producers have experience with various forms of media. These include, but are not limited to, video and still photography, video and audio editing, Web design, graphic arts and animation, scriptwriting and interactive media. You may not be an expert in every area, but you should have a working knowledge of multiple platforms.
Multimedia producers use their skill and creativity to bring a cross-platform project from start to finish and play an important role in each of three phases in the production process: preproduction, production and postproduction.
- Preproduction is the planning phase. Your job is to help develop the concept behind the project, and decide what forms of media will be used (scripting, storyboarding, budgeting and setting deadlines).
- During actual production, the multimedia producer may take on the role of director. This would include shooting video, creating graphics and recording voice-overs.
- In postproduction, all the various media elements are brought together to create a final product. The video is edited and color corrected; graphics are finalized and inserted into the project; websites are published and disks are authored.
Multimedia producers should be well versed in nonlinear video editing and the basics of video production. Adobe Premiere Pro, Final Cut Pro and various Avid products are popular digital video editors.
Join us on October 20th when members of the WVIZ ideastream Multimedia Department interact, with your students, about their background, education and training necessary in this exciting and ever changing world of media production.