FOR IMMEDIATE MEDIA RELEASE
Wednesday, September 21, 2011
Premieres Sunday, October 9 at 7 p.m. on WVIZ/PBS ideastream®
According to the USDA, nearly one in four American children are food insecure, meaning that they have limited or uncertain access to affordable and nutritious food. Of these children, more than half are under the age of six. So, even if a child is not dealing with hunger issues themselves, they probably know someone who is. To help parents and children communicate about the widespread issue of hunger in the United States, Sesame Street has created a new special, “Growing Hope Against Hunger,” premiering Sunday, October 9 at 7 p.m. on WVIZ/PBS.
“Growing Hope Against Hunger” speaks to both children and adults with a story that celebrates the importance of community. Families will join Brad Paisley, Kimberly Williams Paisley and their Sesame Street friends—including Elmo, Rosita, Grover and Bert—as everyone works to help one another. While collecting foods at a food drive and from a community garden, the Sesame friends meet Lily, a new character whose family has an ongoing struggle with hunger. Together, Lily’s family finds strength in helping others who are experiencing similar circumstances. Through animations and songs, the Sesame characters understand what Lily is going through and how their simple actions, such as planting a seed, can make a world of difference. The special’s documentary stories share children’s perspectives on food insecurity and illuminate the impact hunger has on families.
“Growing Hope Against Hunger” reassures children that they are not alone: There are people who care and can provide assistance. The special gives simple, empowering strategies to families who aren’t sure where their next meal will come from, as well as others who want to help. Adults, by hearing children’s voices and stories, will find age-appropriate ways to talk to children about sensitive issues related to food. The special also aims to reduce the stigma related to food insecurity, empowering adults to serve as resources to others and build hope in their communities.
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